AnmeldeformularNewsletter / List building / Listen erstellen / Anmeldeformular-Felder
If you want to collect only a generic "name", use only this field and not the last name field.
Salutation titles are inserted in emails message when the tag {title} is used. For example "Good morning {title} {surname} {name}".
For "subscribe" insert an URL to an image (http://...) to use it as a graphical button.